The Noble Kindergarten has always held a prestigious position.
Many middle-class families want to enroll their children in this kindergarten, but they need to make a reservation half a year in advance.
Parents from both families have to go through interviews and verify their assets.
Just the preparation materials for the interview, when printed out, form a thick stack.
Children must have at least 1-2 special talents before entering the kindergarten.
Being able to speak a foreign language fluently is already the lowest standard for the kindergarten. Many kids have even learned the expensive equestrian skills.
The parents' group of the kindergarten is even more spectacular. Whenever there is an event, they compete to be the lead parent, showing off various resumes, which is quite intimidating. There are even Greater China CEOs of multinational corporations.
It's hard to imagine that parents have to put in so much effort just for a kindergarten.
Therefore, the Noble Kindergarten has no real rival in the city.
They had heard about the Starry Sky Kindergarten before, but the Noble School didn't take it seriously at all.
They didn't even give it a glance, as if giving it a glance would be an elevation. No matter how popular it became online, it would eventually fade away from people's attention.
But when Liu Chen, the young master of the Liu family, went to the Starry Sky Kindergarten, this news spread, and Teacher Zhang from the Noble Kindergarten's admissions office became a bit restless.
Others might only see the Liu family as wealthy, but they knew that the Liu family was not just ordinary rich.
They were among the top ten richest families in their city.
Their family businesses added up to over a billion!
For such a pampered young master like Liu Chen, their kindergarten had previously sent teachers to approach the Liu family, hoping that Liu Chen would come to their kindergarten.
They even brought many toys and gifts, but unfortunately, they didn't even get to see Liu Chen's face.
At that time, Teacher Zhang thought it was normal because such wealthy families might not keep their children in this city.
They might go abroad or to a bigger city and choose a better kindergarten.
But she didn't expect the Liu family to choose the Starry Sky Kindergarten.
For the Noble Kindergarten, Liu Chen was an important source of students. One Liu Chen was more valuable than 100 children from middle-class families.
With him going to the Starry Sky Kindergarten, how could Teacher Zhang in charge of admissions not be concerned?
The key was that this was a signal. She was afraid that these wealthy families would follow the trend and all go to the internet-famous kindergarten, undermining her position.
So even if it was just one young master from a wealthy family who went there, it was enough to raise Teacher Zhang's alertness to the highest level, and she immediately reported to the principal.
The principal didn't expect that this internet-famous kindergarten would actually have the ability to shake the position they had built over the years.
Considering Teacher Zhang's understanding of wealthy families and their tendency to follow trends and flock together, he realized her concern was reasonable.
"So what do you think we should do now?"
The principal looked at Teacher Zhang. Since she had come to talk to him, she must have had a solution in mind.
Teacher Zhang said, "We've been too low-key all these years, we need to do some promotion."
Previously, their low-key approach was intentional.
Although low-key, everyone in the city was promoting them.
From the wealthy elite to ordinary people, everyone knew about their kindergarten. It was like a luxury brand – once they had established this reputation, there would be fans helping to promote it.
One positive word from someone else was more effective than a hundred self-praises.
And this feigned low-profile also suited the taste of the elite!
That's why many children of powerful and influential families came here to study over the years.
Although the teachers at this Noble Academy were ordinary, they interacted with the elite and powerful, and over time, they developed an air of arrogance. When talking to others, they liked to look down on people.
The more arrogant they were, the more others flocked to them.
So the principal was well aware that there was no need to criticize this matter too much.
They were not a kindergarten that gained popularity through service, but through nobility and quality.
But now that an internet-famous kindergarten had snatched the young master of the Liu family, they suddenly felt they had been too low-key all these years, allowing any Tom, Dick, and Harry to walk all over them.
The principal immediately said to Teacher Zhang, "I'll give you 10 million yuan for promotion, and you need to make good use of it."
As the Noble Kindergarten, many tycoons were their clients.
Children here received exclusive services, so parents were naturally generous.
They would readily donate money to the kindergarten, so they never lacked funds.
This time, the Starry Sky Kindergarten had indeed hurt them, so the promotion budget they allocated was the highest in years.
"Okay!" After receiving the 10 million yuan, Teacher Zhang immediately started advertising online and offline.
They even used drone advertising, employing all the currently popular promotion methods.
Overnight, news about the Noble Kindergarten seemed to be everywhere, visible to everyone.
Traffic surged instantly, and the public, who had only heard of the Noble Kindergarten before, now got to see what it was like.
This also satisfied the public's desire to peek inside.
Then they showcased the resumes of some outstanding students, and people realized what it meant to be behind from the starting line!
A child of just a few years old had already won various awards at international competitions.
Even the children's speeches were well-prepared, and the parents spared no effort in promoting their children.
Just being admitted to the Noble Kindergarten was a symbol of ability and status, and many families who were rejected would wait a year to try again and again for this kindergarten.
Outsiders watched the spectacle, while insiders saw the reality.
When other kindergartens saw the Noble Kindergarten's promotion efforts, they didn't dare say a word.
They didn't know what had gotten into them this year.
How could kindergartens be so competitive, one after another?
The Starry Sky Kindergarten was one thing since they didn't accept students.
But the Noble Kindergarten was the nightmare of all kindergartens.
Now, with their overwhelming promotion, it became even more difficult for others to recruit students.
And some people had learned from inside sources that they had spent 10 million yuan just on promotion this time.
10 million yuan – that's the construction and operating cost of 10 kindergartens combined, spent on a single promotion campaign.
It seemed that only the Starry Sky Kindergarten could compete with the Noble Kindergarten.
After all, they were run by a rich second-generation, so it was like a battle between gods, with the little ones suffering.
At the Starry Sky Kindergarten, Shen Wei learned about the Noble Kindergarten's operations through the system.
But since they were not in the same league, she didn't take it too seriously.
She was in a good mood, as Professor He Lingfeng's online courses had reached 100 class hours.
The children were like sponges, learning hungrily.
They had already grasped the basics.
Every time Professor Liu gave lessons to the children, his eyes were brimming with kindness and admiration. Those who didn't know him would think he was their own grandfather!
He Lingfeng also enjoyed attending Professor Liu's classes very much.
Each time he would say "Hello, teacher!" with a crisp voice, making Professor Liu's face crease into a flower of smiles.
Recently, Professor Liu had indeed been enduring unprecedented hardships at the Third-tier school.
But now, a student like He Lingfeng was enough to erase all his past regrets.
There was also a feeling of gratitude - he was lucky to have come here, where the food was particularly good. Teaching the children and enjoying some delicious home-cooked meals put his mind at ease.
A few days ago, he had contacted his old friend Professor Gao after finishing some work and gave him a call.
"Old Liu, you've taken on a closed-door disciple too?" Professor Gao specialized in computer science, but he used to be a mathematics professor too! He was a top expert in both fields.
Professor Liu asked, "Closed-door disciple?"
Professor Gao said over the phone, "The one logging into your account!"
Since this student was only taking basic subjects,
it definitely wouldn't be Professor Liu himself.
On the mathematics forums, there were beginner sections with some internal teaching materials compiled by these masters. Only their most esteemed students were granted the privilege of accessing such materials.
So Professor Gao assumed this was the case this time too.