Lin Rui, being young, always had some wild ideas. This time, she suggested that Shen Wei should develop merchandise for Starry Sky Kindergarten.
Bringing up this topic, Lin Rui said, "Our fans have been suggesting it in the comments section, and I think it's a good idea. I happen to know a big manufacturer that produces merchandise. They usually do contract manufacturing for foreign celebrities and can give us the lowest price."
"It's about making money."
Everyone at the kindergarten was worried about Shen Wei not making enough money.
After all, Shen Wei had made a bold promise that as long as the children from the orphanage could get into university, she would support them financially until they graduated.
This was about the future of hundreds, if not thousands, of people.
All the employees of Starry Sky Kindergarten hoped she could earn more money, especially Lin Rui.
Since the kindergarten was so popular, why not develop some merchandise and sell it?
Seeing Lin Rui's enthusiasm, Shen Wei thought for a moment and decided it was worth trying. She said, "Alright then, I'll leave this matter to you!"
Lin Rui had thought she would need to persuade Shen Wei several times before getting approval, but unexpectedly, Shen Wei agreed right away.
This was good news. Lin Rui said, "Then I'll find designers to create the products."
Lin Rui was a person of action. She quickly found a team of designers and spent several hours discussing ideas in the meeting room.
Doctor Lu was the biggest gossip in the unit. At this moment, she pretended to casually pass by the meeting room several times.
When she learned about the background of the designers, Doctor Lu was absolutely shocked.
She knew Lin Rui had resources and was from a wealthy family, but this still exceeded her expectations.
These designers were top-tier jewelry designers in the country.
It was such a big production just for merchandise.
But then again, this was exactly the kind of thing Lin Rui would do.
She always liked to do things on a grand scale.
Like when she wanted to organize an art exhibition for Mu Zhixing.
Who would have thought that after going abroad, she would directly engage in marketing through local radio stations, including foreign forums, and various large-screen projections? It was extravagant to the extreme.
Now, with the merchandise, she was once again showing her extraordinary approach.
Doctor Lu excitedly told Shen Wei about what was happening, and added, "I knew Lin Rui could make things happen."
Shen Wei had turned off all her notification alerts.
When it was time to release the merchandise, she went online and found that her account had grown to 10 million followers.
In such a niche field as kindergartens, she had somehow managed to squeeze into the ranks of major internet celebrities.
She then posted a long image with text announcing the merchandise.
Many fans had set her as a special follow.
As soon as Shen Wei posted, they immediately noticed.
Starry Sky Kindergarten announced that they would be releasing three types of merchandise.
All the items were covered by huge question marks, concealing the actual product images.
But the prices were already listed.
Refrigerator magnets for 59 yuan, bracelets for 199 yuan, and a 3-in-1 necklace, ring, and brooch set for 199 yuan.
Sure enough, many people started commenting: "Ah, once you become a big internet celebrity, you start selling merchandise. What kind of merchandise can a kindergarten possibly sell?"
There are all kinds of people on the internet, so it's not surprising to see such comments.
But the fans of Starry Sky Kindergarten weren't having it: "I'm willing to let her make money, what's wrong with that?"
"All internet celebrities can sell merchandise. Why can't she? At least when Starry Sky Kindergarten makes money, it's spent on improving the quality of the buildings, children's education, and the future of orphanage kids."
"Even if it was 1990 yuan instead of 199, I'd still be willing to buy it."
Many people below said: "I can't believe it, why bring fan culture into kindergartens? This trend is really bad."
People started arguing below, "Mind your own business, no one's forcing you to buy."
Times have changed, and Starry Sky Kindergarten's fan base has grown.
Many of them were livestream fans, refined through countless internet battles. Their fighting spirit was very strong, and these passersby could only make a few sour comments before moving on. It didn't cause much of a stir.
The merchandise went online at 8 PM that evening.
Many people were quite curious about what styles would be available.
Many even set their alarms for 8 PM, waiting to rush in and buy as soon as the link opened.
Time ticked by second by second, and finally, it was 8 o'clock.
This time, the designers had created merchandise based on a star theme.
The refrigerator magnet was a large star, surrounded by a circle of American diamonds, very dazzling.
And this star could rotate.
Both the inside and outside could rotate.
After scanning with AI, a dialogue would appear.
It was children's innocent words, recorded by various kids, about what they hoped to be when they grew up. The children's naive and innocent voices were truly heartwarming.
Each scan revealed a different child, like opening a mystery box. This content was collected online with compensation, named "Children's Dreams."
Although what the children said was very simple, after watching, one's eyes would become moist. It was like seeing oneself through the children.
Moreover, the actual product was incredibly shiny.
The fans originally wanted to help Shen Wei make money.
But this product far exceeded their expectations.
"To be honest, I could play with this thing all day. It's so interesting to keep rotating it, and there's even a layer of small diamonds inside. It's so beautiful."
"Even a refrigerator magnet has the brilliance of jewelry, I'm sold."
"My cousin's girlfriend, who isn't even a fan of Starry Sky Kindergarten, said she must buy it after seeing this."
"Those who love collecting refrigerator magnets are in luck, who could resist this?"
"Has everyone forgotten that meme? Shen Wei's side businesses are even more impressive than her main business."
"There's a rumor that the reason why Shen Wei's restaurant food tastes so good is because they selected the best large white pigs. Many rich bosses went to the pig farm with money, but they wouldn't sell. Don't ask me how I know, my uncle is a wealthy boss and he's gone crazy wanting to buy them."
"Caught a big foodie, hilarious. So you're saying if Shen Wei sold pork, she could become the number one seller in the country? What a strange yet reasonable scenario."
"If you want to eat it, just order takeout from Starry Sky Restaurant. Whenever I crave it now, I just place an order. If it's far, I just call for a delivery service. It makes me so happy."
"To the person above, consider the feelings of us fans from other places. Your bragging is too much."
"Wait, haven't you all seen the two items below? How can you get stuck on just the refrigerator magnet? That bracelet is absolutely amazing."
"The design is exactly what I find aesthetically pleasing!"
The bracelet was woven with pure silver wire, three layers inside and out. The spacer beads in the middle were made with glass art. There were only a few spacer beads, making it look good on both men and women, and it could be stacked beautifully with jade or gold bracelets.
Everyone knew Starry Sky's capabilities.
They trembled as they clicked on the third image.
It was the 3-in-1 ring, brooch, and pendant.
At first glance, there was a large main stone on top, labeled as a lab-grown diamond, surrounded by small diamonds that sparkled with fire. It truly embodied the theme of "gathered as one flame, scattered as stars across the sky."
It looked stunning from every angle.
Moreover, the ring box was an antique European-style box.
The box was very small.
But when opened, it revealed a thin exterior with a rich interior.
The moment it was opened was breathtaking.
This stone could be used in three ways, looking beautiful whether worn on the hand, around the neck, or pinned to clothes.
"To be fair, I'm not a fan of Starry Sky Kindergarten, but what they've produced is really beautiful. Even as a passerby, I really want to buy it."
Long-time fans of Starry Sky Kindergarten rushed to buy, afraid they might miss out.
"I only realized after buying that they hadn't set a purchase limit."
"Suddenly feeling happy, after completing one order, I placed two more."
There were even people who bought more than 10 sets.
The enthusiasm of the internet users was so high that not only did people interested in kindergartens pay attention, but even jewelry sellers were affected.
Many jewelry livestreamers came to take a look after hearing about it and were shocked by the quality of the items.
Someone even noticed a hidden detail.
"I saw the letter Y hidden in each design. Could it be that these were designed by Y, the most mysterious jewelry designer in the country?"
Then people started explaining that this designer had won the highest award in the design world.
They had their own jewelry brand and had done collaborations with various luxury brands.
Usually, luxury brands directly write the materials on their products, selling the design itself.
Those things are very cheap, like mother-of-pearl, malachite, or even glass, but can be sold for thousands or tens of thousands.
But here, they used lab-grown diamonds.
How can something with such a great design and quality materials only cost a little over 100?
When everyone examined the design with a magnifying glass, they truly saw Y's design logo.
This sent not just the accessories world, but the entire jewelry industry into a frenzy.
It wasn't just a luxury designer creating merchandise; this was a whole new level of competition.
It's not just about a master descending from on high.
It's left others at a loss for what to do.
Moreover, uninformed fans are putting down other big brands in comparison.
If it's not Starry Sky Kindergarten, what kind of powerhouse is this? Are they always this aggressive?
Various industry insiders are starting to lose their composure.
Internet users are laughing heartily.
Among them, the happiest are the other kindergarten operators in the city.
Finally, someone understands how they felt back then.
The fear they experienced when Shen Wei, that formidable force, crushed them in tears, and the dread they felt at the mere mention of Starry Sky Kindergarten.
Presumably, after today, the jewelry industry will be able to relate to this feeling too.
In a word: satisfying!
