In the original book, Qin Shu was Shen Qingqing's right-hand man.
Now, having arrived at the kindergarten where Shen Wei worked, it took him less than a month to detect the problems within.
Subsequently, he approached Shen Wei with a business plan in hand.
"I've carefully calculated the income and expenses of our kindergarten, and we're currently operating at a loss each month."
Shen Wei was paying high salaries to all the staff.
The food provided was also of very good quality.
Add to that various other costs, and the current tuition fee of 1,600 per student simply couldn't cover the kindergarten's expenses.
The pop-up store was doing a bit better, with daily revenue of 200,000.
Only the kindergarten wasn't making money.
Qin Shu knew Shen Wei was wealthy.
The traffic and reputation gained couldn't be measured in monetary terms alone.
Many industry bigwigs couldn't achieve this effect even if they threw money at it.
But Shen Wei's success was unintentional, and indeed not something that ordinary people could emulate.
Since Shen Wei's kindergarten became popular, many people wanted to open kindergartens.
But a trend is just a trend. The first person might make money.
But those who follow don't have such good luck.
Shen Wei's path was not replicable.
It was hard to evaluate whether she had lost or gained.
In terms of money, she had lost, but in terms of reputation, she had gained, and this kind of reputation couldn't be bought with money.
But Qin Shu didn't want the kindergarten to continue operating at a loss.
So in his plan, he proposed opening a "wealthy class."
The tuition for this class would be 20,000 yuan per month per student, focusing on happy education.
Although it was positioned as a wealthy class, it was still aimed at middle-class families, just with a fancy name.
Given the appeal of Starry Sky Kindergarten, opening this class could greatly improve the cash flow situation.
Shen Wei was hesitant about the 20,000 yuan per month fee: "Will this work?"
But Qin Shu confidently replied, "We can give it a try!"
So the enrollment announcement was posted on the short video platform's homepage.
Within an hour, the phone lines were jammed.
Getting into Starry Sky Kindergarten was no easy feat.
Parents who hadn't gotten in before had been waiting for a long time, and now finally a chance had appeared.
It was a wealthy class with a monthly tuition of 20,000 yuan, which not everyone could afford.
This eliminated a large portion of applicants.
The class was limited to only 30 students.
Not everyone who could pay would get in; there would be a simple interview process.
It was simpler than the previous kindergarten's live-streamed interviews, mainly to see if the child had been spoiled.
Currently, there were two trendsetters among kindergartens in the city: Noble Kindergarten and Starry Sky Kindergarten.
Now these two kindergartens seemed to have switched roles.
Noble Kindergarten was aggressively recruiting students for its general classes, even lowering the tuition to 1,500 yuan.
They were directly competing with other kindergartens for business.
Meanwhile, Starry Sky Kindergarten was now recruiting for its wealthy class, charging 20,000 yuan per month per child.
Many in the kindergarten industry couldn't understand this move.
In the kindergarten group chat, people mocked Starry Sky Kindergarten: "Isn't this just blatantly ripping people off?"
"Will anyone really pay 20,000 yuan to attend this class? That's no small sum!"
"Excluding summer and winter breaks, kindergarten runs for 8 months a year, meaning the annual tuition would be 160,000 yuan."
"Forget Starry Sky Kindergarten, even Noble Kindergarten couldn't charge this much."
Noble Kindergarten's main selling point was their investigation into family backgrounds.
Their tuition was quite affordable.
But Noble Kindergarten's principal would attend various events.
They would attract investments and sponsorships.
Wealthy people, considering their children attended the school, would invest some money. In other words, Noble Kindergarten's strategy was to funnel people into their private domain.
Combined with cultivating connections in wealthy circles.
Noble Kindergarten wasn't as strict about tuition fees.
This time, when Shen Wei announced the 20,000 yuan fee, many people were waiting to see her fail.
They thought Shen Wei had become arrogant.
Indeed, Starry Sky Kindergarten had been doing well.
But that was when they hadn't raised prices.
Now, before they had fully established themselves, they were asking for 20,000 yuan. Weren't they afraid of falling flat on their faces?
The incident with Noble Kindergarten was still fresh in everyone's minds.
It seemed that people's greatest experience was that they never learn from experience.
Shen Wei's wealthy class would involve a small interview process.
If a child was truly badly behaved, Shen Wei wouldn't accept them even for 40,000 yuan, let alone 20,000.
After a week of interviews, the 30-person class was full. Shen Wei was stunned, not expecting so many people to apply.
After Shen Wei's class was full, she issued an announcement, shocking all the other kindergartens.
"No way, she really recruited that many suckers."
"Where did she find so many rich people?"
"It's 20,000 yuan per person, with 30 people in the class, meaning a monthly revenue of 600,000 yuan for just this one class."
In the kindergarten group chat, everyone was buzzing with discussion, all feeling bitter after hearing this.
How could she find such good parents when they couldn't?
Those who had mocked Starry Sky Kindergarten before were now speechless: "Conspiracy, this must be a huge conspiracy."
They increasingly felt that Shen Wei was deeply calculating, first losing money to provide benefits.
After building user stickiness and reputation, she started to cash in.
Everyone was grinding their teeth in anger.
But Shen Wei's mood was completely different from theirs.
With this one class, she had covered the entire kindergarten's expenses in one go. Not only were they not losing money, but they were even making a profit.
Shen Wei was deeply grateful that she had brought Qin Shu under her wing.
Shen Wei's system had been too generous with money, and she had been caught up in the happy atmosphere of the kindergarten, not rushing to make money.
How long had Qin Shu been at the kindergarten? He had already figured everything out.
Now with just this enrollment, they were starting to make money. Calculating this way, every month, after expenses, they could even profit over 100,000 yuan.
This wealthy class focused on happy education.
It was aimed at the middle class.
In any city, the rich are truly rich. Those who successfully enrolled in this class were eager to pay two or three years' tuition at once.
They didn't want the hassle of paying monthly.
These middle-class parents were competitive about their children in every aspect.
So Shen Wei's kindergarten, focusing on happy education, really struck a chord with these people.
Excelling academically requires both natural talent and a solid foundation.
Not everyone can keep up with the intense academic competition.
Rather than struggling to compete, it's better to give children a happy childhood.
Moreover, Shen Wei's kindergarten is far from ordinary. They've had professors with doctoral advisors teaching calculus before. The teachers for various subjects are all top experts in their fields.
Many kindergartens emphasize the concept of "joyful education." But while others may focus primarily on the "joyful" part,
Shen Wei manages to balance both "joy" and "education."
And this time, both Shen Wei and the parents were quite satisfied with the student recruitment process.
