Giraffe Kindergarten went downhill.
Giraffe Kindergarten was Teacher Tang's former employer, where he had worked for over 10 years.
Previously, they had a decent reputation, although not a high-end kindergarten, their fees were around 3,500. Their student enrollment was stable.
However, things went wrong after they had conflicts with Starry Sky Kindergarten multiple times, ultimately leading to their own downfall.
With parents withdrawing and even getting into physical altercations with parents, they ended up angering the parents' group.
The best batch of teachers from Giraffe Kindergarten left for Starry Sky Kindergarten.
The remaining staff also quit.
With no teachers and no students, the principal had to disband the kindergarten.
They were left to rent out the kindergarten premises.
When Giraffe Kindergarten went bankrupt and settled accounts, they found that they hadn't earned a single penny that year, but had actually lost several hundred thousand.
It was like being trapped in an information cocoon.
While running the kindergarten, they thought everyone was in the same business.
But when they put the property up for rent, they realized that no one was interested.
For half a month, only one person inquired about it, wanting to open a restaurant.
They said they would have to demolish everything and install new ventilation ducts.
The principal initially refused and even mocked the person.
After that person left, there wasn't a single other inquiry.
In the end, they had no choice but to reluctantly go back to the person who wanted to open a restaurant.
They thought they could secure the deal first and then negotiate.
Otherwise, with the rental pressure, the rent for a year would be a considerable amount.
Little did they know that their previous poor attitude had angered the person, who refused to rent the place no matter what.
Not only were they scolded, but the agent also politely told them, "Sister, you need to work on your attitude!"
Back when they ran the kindergarten, everyone respected them. Now, no one pampered them.
Giraffe Kindergarten had no choice but to slash the price.
They sold the entire kindergarten at a considerably low price.
Seeing the fate of Giraffe Kindergarten, their peers in the industry couldn't help but sigh.
This time, they made up their mind to focus on their own business.
They wouldn't be like Giraffe Kindergarten, obsessively targeting Starry Sky Kindergarten like madmen.
Looking back at the recent conflicts with Starry Sky Kindergarten, they had no good outcome.
Including the previous Dan brand, which was considered a leader in the children's clothing industry, they were fined several billion and have now completely disappeared.
The comments made by these people in the kindergarten group were seen by Teacher Zhang from Noble Kindergarten.
She came and told the principal, "These people have such a small mindset, running kindergartens without any ambition! Even a small influencer kindergarten makes them hesitant."
In the past, the principal of Noble Kindergarten would have certainly agreed and mocked them with a few words.
But now, she remained silent.
Even Teacher Zhang felt a bit awkward and asked, "What's wrong?"
The principal said, "The shareholders are very dissatisfied!"
This year, the proportion of noble children enrolling had decreased slightly, with several potential enrollments not materializing.
There were too many middle-class families, but they were of no use. One noble child was equivalent to 1,000 middle-class children.
Moreover, their expenses this year were exceptionally high, spending 20 million on advertising and promotion.
They also spent nearly 10 million to build a stable on campus.
But their student enrollment remained the same.
These tens of millions seemed to have been wasted, and the shareholders berated her yesterday.
The principal of Noble Kindergarten was a well-known figure in the industry.
But this was the first time she had been scolded like that by the shareholders.
She was utterly stunned.
The shareholders even said that if there was no improvement by the end of the year, they might consider replacing her as the kindergarten's principal.
The principal was terrified.
She couldn't afford to lose this position.
Her entire social status stemmed from this role. Without this identity, she couldn't imagine what she would face.
However, she couldn't share this with her subordinates.
But Teacher Zhang, her old colleague, asked, "Is it an enrollment problem?"
The principal didn't want to say it initially, but since the words were already on her lips, she admitted, "Yes."
This issue had been weighing on her mind for several days.
Combined with the collapse of Giraffe Kindergarten,
Other kindergartens didn't dare challenge Starry Sky anymore.
Starry Sky had become their formidable rival. Their previous promotional tactics were no longer effective, and they didn't know what new strategies they could use against them.
Teacher Zhang said, "Why don't we follow Starry Sky Kindergarten's approach?"
The principal scoffed, "What, are we going to hand out vegetables too? Didn't you see what I said in the group?"
The families who send their children to their Noble Kindergarten all have nannies. Who would care about a bunch of vegetables?
Teacher Zhang said, "That's not what I meant. The reason Starry Sky Kindergarten has such a good reputation is that they're spending money to gain popularity, right? They only charge 1,600 per person, but they provide services beyond that value. Whatever they do in the future, they'll have countless fans. The pop-up store is an example."
The principal's expression darkened, feeling that this tactic was too underhanded.
In general, even if they wanted to spend money, they wouldn't dare do it for such a long period.
The popularity of the pop-up store further boosted Starry Sky Kindergarten's reputation.
Several noble children who had agreed to enroll started observing the situation instead.
"This is what they call the countryside surrounding the city," Teacher Zhang remarked about enrollment.
The principal's heart stirred, and she said, "What did you say earlier?" She had been interrupted before.
Teacher Zhang said, "We've always offered high-end services. Why don't we open a mass-market class?"
This was a long-standing discussion at Noble Kindergarten.
Previously, some colleagues suggested having elite classes, mass-market classes, and noble classes.
But everyone refused because they didn't lack students.
Even with such stringent financial requirements, parents would strive to meet them.
Over time, the employees at Noble Kindergarten became spoiled.
From top to bottom, they took pride in serving the wealthy.
As for children from the general public, they felt teaching them was a waste of time.
When Starry Sky Kindergarten live-streamed their interviews, many of their colleagues watched and mocked them.
At their kindergarten, many children were multilingual and had won international awards from an early age.
Unlike Starry Sky's students, who could only recite and perform skits, clearly destined to be small-town test-takers in the future.
But Shen Wei's strategy was truly effective. Starry Sky Kindergarten is now renowned.
Meanwhile, Noble Kindergarten is losing students.
You can use a broad student base to regain some lost reputation and impression points.
The principal said, "Let me think about it again."
Teacher Zhang said, "Okay, think about it first!" Before leaving, he turned his head back impulsively. He found the principal frowning.
It is evident that Starry Sky Kindergarten has put a lot of pressure on them.
